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How to get yourself known as an artist? Good tips on how to promote your works of art

Congrats, you have already exhibited your artworks and created your gallery...
Now, you still have one last step: promote your works of Art!!!
 
  How to get known on the Internet?
  By email : the best way to invite your friends
  Multiply your contacts in social networks
  Participate in forums and create your e-reputation
  Add your gallery in Art directories
  Write articles and share your passion in your Blog
     
  How to get known off-line?
  Create specific business cards
  Participate in Art fairs and Art events
  Become members of associations
  Exhibit your artworks in public areas

 
To start with, follow an essential rule
Buyers should always know how to find you and how to contact you! So, always use the address of your online gallery
to promote your work online or off-line. Its is also the best way to keep them informed about your new works!
 
How to get known on the Internet?
   
 
1. Invite your friends
  • NEW: ArtQuid offers you a new powerful promotion tool: click here
  • On your email, register the address of your online gallery in your automatic signature
  • Keep all your friends posted about your new artworks
   
2. Use social networks
   
 3. Participate in forums
  • Participate in specialized Art forums: ask questions and answer on precise themes: Art history, artistic techniques, good plans, Art experiences...
  • Don't forget to invite users to visit your gallery and leave comments on your work
   
4. Add your gallery in specialized Art directories
  • Adding your site in a specialized Art directory, helps to mamimize your SEO (Seach Engine Optimisation) and your popularity on search engines such as Google, Yahoo and Bing
  • You can start to add your gallery in the Fine Arts directory
  • Have a look on Google, there are also numerous of other Art directories where you can index your site
 
   
 5. Share your passion in your own Blog
  • Tell your story: why do your have this passion, what is the reason? how did you started?
  • Explain briefly your work, your inspirations, what you want to achieve and your progress
  • Important: do not forget interesting details of your story :)
  • Blogs are well indexed in search engines and your articles will appear on top of search results
  • Now you can start to Post an article!
  • Articles will appear on top of the Art Market Magazine
   

How to get known off-line?
   
 
 1. Business cards

  • Create business cards dedicated to your gallery: put your contact details and the address of your online gallery
  • Give a maximum of business cards to your friends, family, colleagues, etc.
  • You can also put the address of your online gallery on your letter paper

   
 
 2. Participate in Art fairs and exhibitions

  • Get some information at your town hall about the next Art events in your neighbourhood
  • If you exhibit for the first time, start with small Art fairs. With a bit of experience you will be able to participate in more important events
  • Art fairs are an excellent way to get direct contacts and feedbacks from visitors. It can help you to progress in your work and adjust your prices
  • If you are a beginner, do not spend too much money too quickly... keep in mind your return on investment :)
  • Important: do not forget your business cards!

   
 
 3. Become member of Artist associations

  • There are numerous artists associations in each region, city, neighbourhood, etc.
  • With an association you can paticipate in common events, meet other passionates and it is a good way to progress in your work

   
 
4. Exhibit your work in public areas

  • Every neighbourhood offers opportunities to exhibit in public areas: restaurants, hotels, coffeeshops, banks, churches, etc
  • You can offer a win/win system! The owner of the exhibition space let you exhibit your work and you can give a commission on the sales
  • The benefits are numerous for both parties: an originale decoration for the exhibition space, an animation for the clients, possibility of organizing a preview party and of course an excellent way to get more exposure and sales for the artist :)