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M. A. D. Gallery Milano milan biennial of art 2017/18

Madgallerymilano Posted: november 15, 2017 / Modified: november 16, 2017
january 1, 2017 > december 31, 2018 Location
M. A. D. Gallery Milano milan biennial of art 2017/18
Milan biennial of art 2017/18
Press Release ©
Imagine an historical court from the XVII century, located in the beating heart of a multi-cultural, dynamic
And lively city such as Milan. Imagine a multi-functional space, projected to the contemporary art
International landscape and oriented to the experimentation of the latest trends of visual art - both from a
Critical and curatorial point of view -, keeping an open mind to the increasingly original perspective of the
Imagine a contemporary art gallery set up with screens, a multimedia display opening up new curatorial
M. A. D. Gallery Milano is proud to announce the inauguration of the new project Milan Biennial of Art
2017, An unprecedented multimedia event that will make use of the new video system projection
Technologiesin order to realize aunique display.
The permanent installation of a complete set of digital screens will revolutionize the gallery look, projecting
It towards the latest artistic trends: the multimedia option will allow the artists to exhibit their works onscreen, besides the traditional display, in order to promote the creation of a unique multimedia
Exhibition. The touch-option will facilitate the realization of an interactive scene, in which artworks and
Related information will be totally available to the public, constantly updated and completed by the
Introduction of hq close-updetailsandfurther informationabouttheartist.
In this way the artworks will literally unlock to the viewer, even more enriched by the critical intervention of
The curatorial team through the publication of related video-reviews aimed to complete the final
Perception ofthepiece.
Themultimediaoptiondoesnotseek toruleoutthetraditionaldisplayoftheartwork: itratheremphasize
The specific value of it, underlining the uniqueness of a direct relationship between artwork and viewer.
Accordingly to this point of view, the artists will be invited to select the exhibition method they prefer
Between the traditional or the multimedia option, or even both: from history to contemporary, from
Analogue to digital, M. A. D. Gallery Milano aims to take a transitional journey toward a new, unique, onetime
M. A. D. Gallerymilano–modaarteedesign
Corso San Gottardo 18
20136, Milano (mi)
Corso San Gottardo 18
20136 Milano - Italy
+39 3482854357


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