The exponential rise in mobile phone usage has made it an important marketing tool for companies who want to reach out to their audience anytime and from anywhere. The importance of mobile apps has gone beyond being a source of entertainment and information and are now an augmentation of a company’s value. They increase the visibility of the company, reinforce the brand and build loyalty, apart from increasing accessibility and improving customer engagement. Recent research suggests that the time spent by a (potential) customer on a company’s mobile app is 90% higher than on its website.
Your RSS Link
How to use RSS?
Select a Theme